Can you imagine if you could lower your marketing costs as you increase your sales?
Profitable hosts and tourism professionals know that training staff to improve customer service and staff attitude is one of the best returns on investment you can make. We are in a customer service / hospitality industry and it is presented to your staff both at work and in your remote marketing. If your staff is happy, excited and a team player, their ability to effectively represent and promote your destination or tournaments goes forward. A great place to use happy motivated staff to promote and increase sales is at travel trade shows.
Trade shows and public presentations are great opportunities for him
knowledgeable field staff to communicate enthusiastically face to face
with prospective clients. Who else can share with prospective visitors
your great trips or destinations, better than field guides?
My Tip: Role-playing here with your staff is essential. See also “Travel
Success Trade Success "audio course. Don't consider the exhibition without
listening to this. This can increase your success and revenue tenfold. Travel Trade Marketing
——————- Phone sales advice —————-
Phone sales represent another opportunity to engage your staff effectively.
The field staff knows your product better than anyone, but not all staff are
suitable for telephone sales. Use judgment for this important "gateway"
—————– Next Steps to Success ————————
Your staff, whether they work in the field or not, are one of them
your most important assets. Make the time investment to choose
the best candidates for the job, provide ongoing training and reviews, and
create incentive programs to compensate your staff for their mentoring work,
as well as their ability to encourage returning clients and receive new ones
referrals. Outstanding customer service, combined with unique travel,
excellent accommodation and enthusiastic, motivated staff will ensure continuity
and enhancing business success for you and your business.
My Tip: I hate to sound like a broken record, but train and role play
regularly. Call on your staff and simulate a variety of perspectives
calls: friendly, catchy or uncertain prospects. What about existing customers?
Can they be friendly or need help? Even angry at times? to be
prepared to handle all calls professionally with service, your number 1